For The Friendly, a puzzle brand that collaborates with emerging artists, I developed an Augmented Reality companion experience that adds a playful digital layer to their artistic puzzles. The project focused on a new B2B model in which companies can gift puzzles to their employees containing a personalized AR message. Once the puzzle is completed, users scan it with their phone to unlock interactive tasks embedded in the artwork. Completing these tasks reveals a customized message from the employer, turning the puzzle into a meaningful and rewarding experience. I handled the concept and full AR execution, shaping a product that connects art, gamification, and corporate engagement in a creative and memorable way.